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The Many Purposes of Product Packaging

Posted by ChristineM in Food Packaging - (0 Comments)

With just one kind of product packaging, you are doing a lot of different things both for the product and for the customer. You don’t realize it, but that one piece of packaging is acting as not only a barrier but as a means of transmitting information as well.

It provides physical protection from shock, compression, temperature, and other outside things that may ruin it.  It’s also barrier protection from oxygen, which decreases the shelf life of food products.  It’s also a means of security; if someone has tampered with packaging, a customer will be able to tell if it isn’t sealed properly and they’ll probably want to pass on and buy the next candy bar behind it.

But it also acts as advertising and a perfect way to convey the information a customer needs to make the decision to purchase. Not only is it giving them brand information, it lets them know what is inside so they know whether they’ll like it or not, or possibly have an allergy to an ingredient. It lets them know the nutritional values so they can make a choice based on health.

Product packaging has so many wonderful uses, considering it seems like such a small part of the greater whole!

Stand Up Pouches As a Packaging Upgrade

Posted by ChristineM in Food Packaging - (0 Comments)

You may feel as though your product packaging has been the same for a long time and needs an upgrade. Maybe it’s just because you aesthetically want a change, or know that you need something better to keep your food and snacks fresh. Lately, there’s been more and more of a change to stand up pouches. A lot of products that used to have other packaging are switching over to stand up pouches for a variety of reasons.

Stand up pouches are very easy to reseal. A lot of times, other packaging  can be a pain when you need a chip clip or great folding ability in order to get it closed so food won’t go bad even faster.  Stand up pouches often come with an ability to snap closed, keeping out air and keep food fresh for longer.

They are also a more sleek, eye catching design in general. People seem to be drawn to them and how easy they are to store in a cupboard or other space in the kitchen.  It could be that change that gives your product a new appeal that they need, boosting sales and keeping your food fresh and easy to deal with.

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Power Bar Packaging Matters For the Season

Posted by ChristineM in Food Packaging - (0 Comments)

Warmer weather means a lot more people are going to be working out. It’s just the nature of things. People are worried about getting fit for the beach or are, in general, more active. After all, we are inclined to stay in and hibernate during the winter, avoiding the cold winds and the uncomfortable temperatures. But as soon as the sun comes out, everyone wants to get  back to the gym or go out for a run. And power bars become a part of that regimen, keeping up protein intake and overall energy. So your power bar packaging really matters in attracting customers.

Because after all, now is the time to really appeal to those looking to buy. And whether that means redesigning your power bar packaging completely or just giving it an update, you’ll want to think about how to stand out from all the rest so that people will go for your power bar first.  Whether you need to put the health advantages a little bigger on the front of your bar or want to make sure your nutritional values are easier to read, make the changes now. They will equal bigger sales for you through the coming weeks and months.

 

Product Packaging That Survives a Flight

Posted by ChristineM in Food Packaging - (0 Comments)

Have you ever traveled to a destination where you absolutely love their food? Not just food in great restaurants, but that they sell certain items in product packaging that you can’t get where you live. So you not only eat it the entire time you are there, but you stock up to bring it home with you on the flight. There is nothing worse than food that does not survive its packaging and breaks inside of your luggage.

When you create product packaging for your items, you need to think in terms of travel. Not just travel from your warehouse to the places it is being sold, but the what ifs of someone who may want to take a box or two of your delicious treats back home with them.  You want to ensure you have packaging that can last the hustle and bustle of airport security and being checked into the cargo hold of an airplane. You never know who may want to take your food on the go with them.

Besides, any packaging that can last a flight is probably going to last through anything else that gets thrown at it. And that’s the kind of packaging you want to stick with.

Food Packaging Should Be Accessible

Posted by ChristineM in Food Packaging - (0 Comments)

There is nothing worse than buying something and not being able to open the package. It can be a real nuisance. Whether it’s a package in the mail, a DVD in shrink wrap, or delicious cookies that are mocking you with their scent, it’s never fun to struggle with packaging. It’s even worse when you don’t have a pair of scissors to help the process.

Your food packaging should be accessible. You don’t want it to open so easily that it’ll rip in shipment or that mice can get into the food, but you want it to work out so that when your customers are ready to enjoy whatever deliciousness you’ve created for them, they can do so without a struggle. Because the longer it takes for them to get to your food, the more likely they are to give up. And it is also likely they just won’t want to pick it up again, because of the poor first experience.

At Northeast Packaging, we make sure food packaging is both protective yet easy to access. Designed with your customers in mind, it’ll have everything you want in design and nothing you don’t. And no tricky openings or ridiculous glue that keeps people from enjoying your cookies, chips, wafer, or other treats.

Flexible Packaging Keeps Pests Out

Posted by ChristineM in Packaging product - (0 Comments)

The reason for flexible packaging for your food products is two fold: you need to keep your food inside fresh and easy to ship from one place to another, but you also need to keep pests out. It’s unavoidable that somewhere in the trip from warehouse to grocery store or other retailer, that they will come into contact with something. Even if just flies buzzing around in the summer. You need to keep your food from being contaminated in any way so it can arrive safely to your customers.

When you look at flexible packaging, look at what works best for your product. If you have cookies, you have the options. Larger cookies you may want in plastic trays inside a foil and plastic package, or smaller cookies can fit well in stand up pouches.  Items that can go stale quickly need to be air tight sealed and in a package that can be resealed by the customer.

These sort of packages will work well in keeping bugs and other pests, like rodents, out and away from your products. As long as you’ve got a reliable packaging company like Northeast Packaging behind you, you’ll be able to provide the kind of quality you stand for.

Product Packaging For Holidays

Posted by ChristineM in Food Packaging - (0 Comments)

Spring holidays are picking up, with Easter this Sunday and Passover next week. Before you know it, it’s Mother’s Day, then Memorial Day, then Fourth of July… you know how it goes. And you can use these holidays to appeal to your  customers by actually changing your  food packaging to reflect the holiday in season. For Easter, you may see cookies packaged with bright pastel colors or bunnies. Sometimes companies change the color of the dye in their food products to appeal to people for the holiday.

It’s a smart way to go because people want to buy products they can bring to the family get together and feel festive! For Fourth of July, people want to get the product decked out in red, white and blue because they can feel as if they are truly celebrating. They are just attracted to that kind of food packaging because they want to feel as if they are even more involved in the holiday, right down to the food they pick!

So think about making some changes to your packaging for the holidays. New designs that will draw in customers as they browse can really up your sales for that period of time and can just be fun to design and bring a new face to your products!

 

Always Effective, Always Top Quality

Posted by KristenM in Food Packaging | Packaging product - (0 Comments)

packaging corporationWhen choosing a packaging corporation, you look for more than just a diverse range of products and affordable pricing –although those are very important factors. Overall, you need food packaging and laminated films that are top quality. Without use of high quality materials, how is food supposed to stay fresh? Isn’t that the entire logic because packaging, to keep food fresh and protected against pests and outside elements?

When you order packaging from Northeast Packaging, you can rest easy knowing that it will never fall apart. It will never be ineffective. It will protect just as promised. That’s because Northeast Packaging takes the time to inspect all their products. Nothing leaves the company without being approved by quality control experts first to ensure it meets all standards. And by everything, we mean all the products. It’s not a one out of every ten products type of deal. It is with this level of high standards and quality that Northeast Packaging can hold a competitive edge over other companies.

So when you want something done right the first time and every time, exceeding your expectations, you know what company to choose. To learn more about the packaging products offered, visit NEPack.com today.

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More Food Placed in Stand Up Pouches

Posted by KristenM in Food Packaging - (0 Comments)

food packagingNot too long ago I talked about how I love stand up pouches for foods. They’re easy to reseal and store and are just overall incredibly convenient. But apparently I’m not the only one who thinks so. Many food companies are making the switch to pouches, such as Campbell Soup and Heinz. The decision is mainly driven by the savings on packaging and shipping costs. But it also has to do partially with aesthetics. It’s more visually appealing and looks more modern.

The technology used in stand up pouches has also improved, giving food nearly double the shelf life. Manufacturers have cut packaging costs about 10-15% on pouches. Pouches are being used across the board too, not just on snacks (while this remains quite popular). Everything from shampoo to pet food is being placed inside a pouch. Campbell is set to launch new flavors like coconut curry with chicken and shiitake mushrooms in a pouch this summer, hoping to create a more “edgy” look to soup. Heinz is looking to spruce up their ketchup with squeezable pouches that will sell for just 99 cents.

With so many possibilities, the sky’s really the limit with pouches and food. Think about what foods you’d like to see come in pouches instead.

FDA to Decide on BPA Ban by March 31

Posted by KristenM in Food Packaging - (0 Comments)

snack packagingJust last month  French lawmakers put a ban on BPA, Bisphenol-A, on food packaging. BPA is an industrial chemical that apparently mimics the female hormone estrogen. In studies performed, it has been linked to reproductive problems, prostate and other cancers, and issues with fetal brain development. With the recent ban in France, many are thinking the US will now be pressured to follow suit. The FDA will make a decision by the end of the month whether or not it will be banned on all our beverage and food packaging.

While the French ban will certainly have its effects on our export industry, the issue arose because of a lawsuit filed against the FDA by the National Resources Defense Council (NRDC). The NRDC originally filed a petition for a ban to the FDA, which they ignored. The FDA is legally obligated to respond to written petitions within 180 days and because they failed to do so, a lawsuit ensued.

Bans on BPA originally begin a few years ago with baby bottles that were releasing the chemical. Several countries were quick to stop the problem, except a majority of US states. Several states have regulations against the baby bottles and several food brands are already using BPA-free containers. Now we simply wait until the end of the month to see the outcome.